Speaking as a long-time consumer, I've noticed that the music that advertisers on TV use to sell, dramatically influences my willingness even to consider their product. Have you noticed this?
For example, several years ago, a variety of products were using classical music, specifically the Pachelbel Canon in D to seel everything from luxury cars to fine wine to hospital services. What do these things have in common? Well, first thing that pops into my head is that these are all things that cost a lot of money. Fo whatever reason, classical music in our Western world is considered with "the finer things in life." Can you imagine selling gutters or tires or lawyers services with a beautiful classical piece? Of course not!
Interestingly though, there are other classical pieces that might sell:
- Beethoven's "Ode to Joy" makes us feel uplifted
- Wagner's "Ride of the Valkyries" creates a "man on a mission" feel
- Khachaturian's "Sabre Dance" brings on a frenzied feeling
- Copland's arrangement of "The Gift to be Simple" brings on a dependable and virtuous image.
Just notice this when you're watching a commercial. Let me know if you hear some more good ones! Happy shopping!
