Classical Music Helps People to Sell

Speaking as a long-time consumer, I've noticed that the music that advertisers on TV use to sell, dramatically influences my willingness even to consider their product. Have you noticed this?

For example, several years ago, a variety of products were using classical music, specifically the Pachelbel Canon in D to seel everything from luxury cars to fine wine to hospital services. What do these things have in common? Well, first thing that pops into my head is that these are all things that cost a lot of money. Fo whatever reason, classical music in our Western world is considered with "the finer things in life." Can you imagine selling gutters or tires or lawyers services with a beautiful classical piece? Of course not!

Interestingly though, there are other classical pieces that might sell:

• Beethoven's "Ode to Joy" makes us feel uplifted
• Wagner's "Ride of the Valkyries" creates a "man on a mission" feel
• Khachaturian's "Sabre Dance" brings on a frenzied feeling
• Copland's arrangement of "The Gift to be Simple" brings on a dependable and virtuous image.

Just notice this when you're watching a commercial. Let me know if you hear some more good ones! Happy shopping!

Merry Christmas from Washington, D.C.

Merry Christmas from D.C. where I'm spending the holidays with my middle daughter and son-in-law. We had a fun time this morning opening presents and eating delicious Christmas goodies and drinking coffee and hot chocolate with marshmallows. Yum!! We've been listening to Christmas music for the past 24 hours and all are really in the Christmas spirit!! Hope you're having a wonderful Christmas Day too!

Christmas Comes to Eden Terrace

Well folks, we're back in Spartanburg for my mother's 82nd birthday and it also was the night of the big Christmas party at EdenTerrace. Tumpy (my mother) had pulled together a choir of her peers. She's never conducted a choir before but did a nice job I thought. Music is powerful! Music is healing! Enjoy this performance!

My Thanksgiving Healing Music Special for you

Hope you've had a fantastic Thanksgiving Holiday and enjoyed singing all of your favorite Thanksgiving songs like:

• Come Ye Thankful People Come
• Over the River and Through the Woods
• We Gather Together
• Now Thank We all Our God

For me, singing is as important at Thanksgiving as eating, and a lot healthier! Because I have four fantastic new products that I want you to enjoy and benefit from, I am offering them to you at a huge discount...would you believe 50%??!! Please don't miss this opportunity...it will be gone in another day!

Click HERE to get the fantastic cornucopia of music healing programs and products!

Fun Music Activities with Golden Agers

With the graying of the babyboomers, assisted living ommunities are booming, along with adult daycare centers, and nursing homes. These places have come a along way from when I was a child in the 50's, visiting great-aunts and grandmothers who needed more care. The place where my mother is in S.C. is a beautiful facility with lots of fun, stimulating activities and lots of music.

One of my favorite games to place with folks in their golden years (60-99) is a song title completion game. Some of the favorites are: 1. In the good old....

1. Let me call you ....
2. In my merry....
3. We were sailing along....
4. Nothing could be finer than....
5. When the red, red, robin comes....
6. Tip-toe through the ....
7. Ain't she ....
8. You must have been a beautiful....
9. Down by the ....

There are hundreds of songs that can be tapped. The key is to figure out when people were in their "courting years" and find out the popular songs of that day. Of course you can also do this with hymns, fight songs from college, nursery rhymes...most anything!

Have fun and enjoy this activity!

Singing and Dancing in the Golden Years

I have loads of friends who are in their Golden Years. It makes me want to get there in a hurry because these delightful people are full of energy, enthusisam. I have a dear, dear friend with whom I have coffee every Saturday morning. She has more energy and joie de vivre than I do and I have a lot! Anyway, this dear lady knows the lyrics to thousands of songs as well as operatic arias. She lives and breathes music and every Thursday (or most Thursdays) she and her "beau" go dancing to an afternoon tea dance. She is such an inspiration to me and she firmly believes that music keeps her young! How about you??

Dr. Cash performs at Eden Terrace

After my big speech at Clemson University on Thursday night, I stayed in Clemson for the Clemson football game on Saturday. Then on Saturday night I went over to Spartanburg, S.C. to visit my sister and mother. This morning we had a great time sitting around the piano and singing some old songs, including gospel songs and some Christmas carols! My mother is second from the right in the picture above. To see a video we made this morning, go to www.youtube.com/chantdoc and click on the most recent video. Enjoy and let me know what you think! Alice